Packaging System
Brief
A product range had outgrown its first packaging — inconsistent across sizes, expensive to print, and hard to recognise on a crowded shelf.
Direction
Direction was set on restraint: one structural system, one typographic voice, and a surface that lets material and light do the talking.
Exploration
Structural mock-ups, dielines and material studies were tested at real scale — folding, stacking and shipping before a single label was drawn.
Final
The final system scales from a single unit to a full carton on one grid, printed in a two-colour palette that keeps unit cost flat as the range grows.
Application
Applied across retail, e-commerce and gifting — the mark, the palette and the fold stay the same wherever the product lands.
Credits
Art Direction & Design — Marton Leung · MartonCreative. Photography, model-making and production with collaborators per brief.