Identity Program
Brief
A young company needed an identity that could carry a serious claim without borrowing the language of its larger competitors.
Direction
A single geometric premise — one module, repeated and rotated — so the system reads as authored rather than assembled.
Exploration
Marks, grids and lockups were drawn by hand first, then rebuilt as vectors so every proportion could be defended.
Final
A responsive identity: one primary mark, flexible secondary states, and a type system that holds from signage to screen.
Application
Stationery, packaging, environment and interface — one voice across every surface the brand touches.
Credits
Art Direction & Design — Marton Leung · MartonCreative. Type, photography and production with collaborators per brief.